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I can’t tell you how many times I’ve gone ’round and ’round with small biz owners and entrepreneurs about the importance and value of having a blog. It’s an easy and FREE way to market your business! When money is tight and other resources slim, blogging is the fastest and cheapest way to drive traffic [...]

It may seem painfully obvious, but you’d be surprised the number of small businesses that I’ve seen jump in to PR efforts without having a concrete plan or strategy. And NO, issuing a press release is NOT a strategy.
Most small bizzies are familiar with all kinds of plans:  business plans, financial planning, retirement planning, travel [...]

I’m thrilled to announce that next week, freelance journalist and new columnist for the San Jose Mercury News, Erica Nelson, will be joining me as a guest on PR 101 Radio: Marketing Advice for Small Business. This is a perfect opportunity for you to ask her questions about the Do’s & [...]

Most small business owners and entrepreneurs don’t understand the true power of words when it comes to creating a solid brand and identity. There’s a great section in the book Guerrilla Marketing that actually addresses words. The author, Jay Levinson Conrad, recommends thinking of words in two ways:

1. Those that appeal to people outside your [...]

Tori Spelling holds up an adorable baby tee gifted to her by one of my clients, Little Showoffs.
Ever wanted to get your products or a gift certificate for your service in the hands of A-List celebrities but weren’t sure how to find the right opportunities? Or if you do find them, how do you [...]

The Bad News: You’ve probably been told one sure way to spread the news and gain media interest in your company is through issuing a Press Release. In fact, there are several “Do It Yourself” PR books that recommend this clichéd tactic. ‘Press Release’ is usually a set of words [...]