pr101radio.com Blog

Emily Larsen, Sr. Publicist with Three Girls Media & Marketing Inc., shared great information about how small business owners and entrepreneurs can go about getting their own media coverage without having to hire a PR firm or consultant. Here’s a list of simple Do’s & Don’ts to keep in mind as you go about the [...]

MC Milker, Green Marketing expert with www.ecoprenurist.com, was a guest on today’s PR 101 Radio show. She offers these tips for small business owners and entrepreneurs:
1. Define WHY you are going green…or HOW green you want to go, before getting started. Erika adds: The best plans are those that are well thought out and [...]

These tips below come from Dan Powers, COO of McEwan & Associates and instructor at Cabrillo College. I’ve added a few explanatory comments…. Dan is a guest on PR 101 Radio’s June 4th program. If you don’t catch the live show between 12-1pm PST, tune into the archives this weekend to hear all of Dan’s [...]

What is a pitch letter?
The Publicity Team at my PR Firm, Three Girls Media & Marketing Inc., spends a lot of time at Three Girls pitching our clients to the press. While the PR industry tends to write a lot of Press/News Releases, Three Girls tends to write a lot of pitch letters instead. [...]