PR 101 Radio

These tips below come from Dan Powers, COO of McEwan & Associates and instructor at Cabrillo College. I’ve added a few explanatory comments…. Dan is a guest on PR 101 Radio’s June 4th program. If you don’t catch the live show between 12-1pm PST, tune into the archives this weekend to hear all of Dan’s Trade Show advice.

TRADE SHOW DOs

1. Wear comfortable shoes - Trade Shows are not the place to show off your newest pair of Manolo’s.
2. Prepare for bathroom breaks - Have someone scheduled to cover your booth in your absence…for lunch breaks too!
3. Be an extrovert - Reach out to people walking by…don’t wait for them to come to you.

TRADE SHOW DON’Ts

1. Don’t have bad breath - You’ll be doing a lot of close-up talking.
2. Don’t be a Motor Mouth - Your #1 job is to LISTEN…one of the first - and most important - steps in the sales process.
3. Don’t let the tail wag the dog - After listening, take charge of the conversation. Quickly determine if the person you are speaking with is a qualified customer. If not, wrap up the conversation and move on to the next passerby.

The moral of the story: When planning for a Trade Show, sometimes the most obvious tips are overlooked. Don’t let the little things negatively impact your Trade Show experience!