Jun
Green Marketing - Tips & Tricks
MC Milker, Green Marketing expert with www.ecoprenurist.com, was a guest on today’s PR 101 Radio show. She offers these tips for small business owners and entrepreneurs:
1. Define WHY you are going green…or HOW green you want to go, before getting started. Erika adds: The best plans are those that are well thought out and organized.
2. Be aware of the regulatory issues and certifications that are available if you’re trying to go after a ‘deep green’ consumer. Erika adds: Local agencies such as City Councils, Chambers of Commerce and others often have green registration or awards, and the local office of the EPA (Environmental Protection Agency) also can help with formal certification. Online research is a good place to start.
3. Start Small! Make a few changes such as changing from styrofoam or paper cups to ceramic, using recycled paper, refilling ink cartridges, switching to fluorescent lightbulbs and other small changes are visible to staff and often consumers.
4. Don’t go green to be trendy. Serious green consumers are emotionally invested, often more so than other consumers, when they buy products and services. Erika adds: If your company is recycling, that’s great, but hardly enough to say you’re ‘green’. Trying to stretch the truth or fit a few well-meaning efforts to call your business green can easily lead to lost credibility and skepticism from the consumers you are trying to woo.
