pr101radio.com Blog

Archive for August, 2008

28
Aug

Collateral Do’s & Don’ts

My brother’s video production company recently received a piece of collateral from an Advertising & Marketing agency. The marketing piece was an attempt to promote a model, so videography companies like my brother’s would hire her. I happened to be with him when he opened his mail and, given my field (publicity), he showed it [...]

26
Aug

Creating a Press Kit

So you’ve started attracting media attention, but they want you to give them something they can take with them and refer to later. What do you do? At Three Girls, we create virtual press kits for our clients, hosted on our Ultimate Press Picks site. These kits are a one-stop-shop for the media, [...]

14
Aug

Writing Copy

With the rise of technology, the copy, or text, on your website does more to encourage or discourage potential customers from choosing your business. Kim T. Gordon, Marketing Coach at Entrepreneur.com offers five suggestions to business owners writing any sort of copy – from a website page to a brochure. Here is a brief summary [...]

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