PR 101 Radio

PR 101 Radio Producer Kyle Weaver here! This week, I managed to book guest experts Penny Sanseiviery of Author Marketing Experts and Hank Wasiak, the CEO and Founder of The Concept Farm! Penny and Hank both had some great tips and tricks for us on today’s show.

Penny Says:

• Get Testimonials! The word of others carries much more power than whatever you could say.
• Become an expert! The media loves experts and word of mouth will travel much more quickly.
• Don’t give your customers too many choices. The fewer they have, the more likely they will be to make a decision.
• Don’t overstate your service - customers and clients want honesty.
• Consumers don’t want to be sold. Stop selling the product, start selling the benefit.

Hank says:

• Every month, try to find a problem with your business and fix it.
• Study people and businesses you admire. You can learn from them.
• Your business is like a car. Drive responsibly, and bring it to the wash now and then.
• Sell with substance, sizzle and soul.
• Don’t be negative, and don’t pile on competition.

And don’t forget that if you missed the live Wednesday show, you can still listen to the archive by going to www.pr101radio.com and clicking on the “archives” link!