Nov
Branding in a Tough Ecomony
Liz Goodgold, author of Red Fire Branding and CEO of The Nuancing Group, focusing on the nuances of branding, was a guest on segments 1 & 2 of PR 101 Radio’s November 12th show. With over 25 years of marketing & branding experience for companies like Quaker Oats and Arco Oil, Liz is a true branding expert. She’s provided these Tips & Tricks for branding your business, with additional comments by PR 101 Radio’s Host, Erika Taylor:
1. Use your voice mail as your personal radio commecial. – Erika adds: Mention the #1 thing you want your business to be known for. At my PR agency, Three Girls Media & Marketing Inc., our claim to fame is that we’re the only public relations firm in the nation to literally guarantee editorial media coverage. The second message point is that our services are all designed to specifically serve small and medium-sized businesses. These two points are not only on our outgoing voicemail, but in every piece of collateral, my elevator speech and all of our other marketing efforts.
2. Always use a complete signature at the bottom of your email. Erika adds: This means not only your name and title, but your website address, snail mail, phone, fax and even a marketing message or phrase.
3. Even if you’re just starting out, use solid email techniques. Erika adds: You should consider email messages PROFESSIONAL businesss letters. Using ‘web abbreviations’ like BTW (by the way), LOL (laugh out loud), OTP (on the phone) or BRB (be right back), are taboo in business email and can hurt your personal and professional image. Spelling, grammer and proper capitalization are equally important.
4. Never forget the “F” word: Follow-up! Erika adds: 8 our of 10 of both Three Girls Media and PR 101 Radio’s clients don’t come from our initial contact – they come from taking the time to follow-up dilignently (sometimes 3-4 times over a couple of months). Same goes for the media coverage Three Girls secures for it’s clients…good follow-up with the press is key to securing stories.
5. EVERY interaction counts. Know that as a business owner, you always need to be ‘on,’ so be prepared. Erika adds: This means being able to tell someone in 7-15 seconds who you are and what you do in a compelling, informative way.
