03
Dec
Dec
BOOK PUBLICITY: DO IT WISELY
Chamein Canton Canton, Literary Agent/Publicist for the Canton Smith Agency, was a guest on PR 101 Radio: Marketing Advice for Small Business today. An expert with over 7 years of experience specifically promoting books, Chamein offers these Do’s and Don’ts that are critical to keep in mind as you move forward in promoting your book.
- DO research your market – One easy way is to use Google Alerts* to key you into what’s going on in areas related to your book.
- DO be proactive – Make contacts in the media who are likely to be interested in your subject matter. Reporter’s email addresses can usually be found online or at the end of articles they have written.
- DO provide appropriate information – Take the time to find out what reporters/editors are looking for before you send them a copy of your book or a lengthy email. Shoot them a quick note first and see if they have interest in more info.
- DON’T give up - Getting the word out about your book takes time. Be prepared to ‘hurry up and wait.’ Becoming a best seller doesn’t happen overnight.
*TO SET UP GOOGLE ALERTS:
- Go to Google.com
- Click on the NEWS link on the top left of the page
- Click on NEWS ALERTS on the left navigation bar
- Follow the form to set alerts applicable to you.
TIP: Put words in quotations to ensure you only get appropriate stories sent to you, i.e. ’self-help’ or ‘biking.’
Happy Writing,
Erika
