With the rise of technology, the copy, or text, on your website does more to encourage or discourage potential customers from choosing your business. Kim T. Gordon, Marketing Coach at Entrepreneur.com offers five suggestions to business owners writing any sort of copy – from a website page to a brochure. Here is a brief summary […]
Most small business owners and entrepreneurs don’t understand the true power of words when it comes to creating a solid brand and identity. There’s a great section in the book Guerrilla Marketing that actually addresses words. The author, Jay Levinson Conrad, recommends thinking of words in two ways:
1. Those that appeal to people outside your […]
So what’s the difference?
Here are 3 easy ways to differentiate between public relations and advertising:
1. Paid Space vs. “Free” Coverage – If you run an advertisement in your local newspaper, they charge you for the space you use (full page, 1/4 page tc.), whether the ad is color or black & white, as […]
