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Liz Goodgold, author of Red Fire Branding and CEO of The Nuancing Group, focusing on the nuances of branding, was a guest on segments 1 & 2 of PR 101 Radio’s November 12th show. With over 25 years of marketing & branding experience for companies like Quaker Oats and Arco Oil, Liz is a true [...]

Most small business owners and entrepreneurs don’t understand the true power of words when it comes to creating a solid brand and identity. There’s a great section in the book Guerrilla Marketing that actually addresses words. The author, Jay Levinson Conrad, recommends thinking of words in two ways:

1. Those that appeal to people outside your [...]

Good news and Bad. BAD: We often have so many listeners email or call with questions that we can’t possibly get to all of them on-the-air. GOOD: The PR 101 Radio Blog is the perfect forum for continued discussion of great topics!
The dynamic duo of Alexandra Watkins and Sherry Petersik, the creative force behind nationally [...]

So what’s the difference?
Here are 3 easy ways to differentiate between public relations and advertising:
1. Paid Space vs. “Free” Coverage – If you run an advertisement in your local newspaper, they charge you for the space you use (full page, 1/4 page tc.), whether the ad is color or black & white, as [...]

So, through hard work, good luck, you’ve managed to get the media to cover you, your business, or your event. Fantastic! The article has been read, the show listened to or watched. Now what?
Press coverage appearing for the first time is only the tip of the iceberg in how you can reap long-term benefits from [...]