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Jenny Schmidt, Founder and Senior ‘Spark’ at Cloud Spark strategic communications, an Atlanta-based agency, was on PR 101 Radio: Marketing Advice for Small Business today and offered terrific advice about why marketing matters, and common mistakes businesses make while embarking on the promotional process. She offers these 5 tips to help you avoid mistakes while [...]

Chamein Canton Canton, Literary Agent/Publicist for the Canton Smith Agency, was a guest on PR 101 Radio: Marketing Advice for Small Business today. An expert with over 7 years of experience specifically promoting books, Chamein offers these Do’s and Don’ts that are critical to keep in mind as you move forward in promoting your book.

DO [...]

My PR Agency, Three Girls Media & Marketing Inc., and PR 101 Radio: Marketing Advice for Small Business have been blessed to work with a wide variety of brilliant college Interns. Marianna Moles, a PR Major at San Jose State University, got an ‘A’ on an extraordinary research paper about crisis communications – an area [...]

Alan Stevens, Director of MediaCoach.co.uk and a guest on today’s PR 101 Radio: Marketing Advice for Small Business, offers business owners and entrepreneurs insight on 5 things that you should NEVER say to the media when you’re trying to get a journalist to cover your story. No matter how long you’ve been in business, these [...]

Liz Goodgold, author of Red Fire Branding and CEO of The Nuancing Group, focusing on the nuances of branding, was a guest on segments 1 & 2 of PR 101 Radio’s November 12th show. With over 25 years of marketing & branding experience for companies like Quaker Oats and Arco Oil, Liz is a true [...]

Hi All,
PR 101 is on vacation! As I’m sure our more faithful listeners know, today was Erika’s wedding, and she is going on a beautiful ten day honeymoon cruise down the Mexican Riviera. Though we tried our best, we were unable to get the green light to do the show on the cruise ship, so [...]

PR 101 Radio Producer Kyle Weaver here! This week, I managed to book guest experts Penny Sanseiviery of Author Marketing Experts and Hank Wasiak, the CEO and Founder of The Concept Farm! Penny and Hank both had some great tips and tricks for us on today’s show.
Penny Says:

Get Testimonials! The word of others carries much [...]

I hope all of you are able to join PR 101 Radio host Erika Taylor for the KRIA World Fusion Music & Dance Benefit Concert that she’s MC-ing on Saturday, September 20. All proceeds will benefit children’s art programs in the San Francisco Bay Area and the Tulika Project, which provides art education to underprivileged [...]

My brother’s video production company recently received a piece of collateral from an Advertising & Marketing agency. The marketing piece was an attempt to promote a model, so videography companies like my brother’s would hire her. I happened to be with him when he opened his mail and, given my field (publicity), he showed it [...]

So you’ve started attracting media attention, but they want you to give them something they can take with them and refer to later. What do you do? At Three Girls, we create virtual press kits for our clients, hosted on our Ultimate Press Picks site. These kits are a one-stop-shop for the media, [...]