I hope all of you are able to join PR 101 Radio host Erika Taylor for the KRIA World Fusion Music & Dance Benefit Concert that she’s MC-ing on Saturday, September 20. All proceeds will benefit children’s art programs in the San Francisco Bay Area and the Tulika Project, which provides art education to underprivileged […]
My brother’s video production company recently received a piece of collateral from an Advertising & Marketing agency. The marketing piece was an attempt to promote a model, so videography companies like my brother’s would hire her. I happened to be with him when he opened his mail and, given my field (publicity), he showed it […]
So you’ve started attracting media attention, but they want you to give them something they can take with them and refer to later. What do you do? At Three Girls, we create virtual press kits for our clients, hosted on our Ultimate Press Picks site. These kits are a one-stop-shop for the media, […]
With the rise of technology, the copy, or text, on your website does more to encourage or discourage potential customers from choosing your business. Kim T. Gordon, Marketing Coach at Entrepreneur.com offers five suggestions to business owners writing any sort of copy – from a website page to a brochure. Here is a brief summary […]
MC Milker, Green Marketing expert with www.ecoprenurist.com, was a guest on today’s PR 101 Radio show. She offers these tips for small business owners and entrepreneurs:
1. Define WHY you are going green…or HOW green you want to go, before getting started. Erika adds: The best plans are those that are well thought out and […]
These tips below come from Dan Powers, COO of McEwan & Associates and instructor at Cabrillo College. I’ve added a few explanatory comments…. Dan is a guest on PR 101 Radio’s June 4th program. If you don’t catch the live show between 12-1pm PST, tune into the archives this weekend to hear all of Dan’s […]
Continuing my rant that any small business that fancies themselves part of the 21st Century should have a blog, my quest continues to demystify the blogosphere….
Myth #6: No one is going to read my blog.
- The more content you add, the more likely people will be to […]
I can’t tell you how many times I’ve gone ’round and ’round with small biz owners and entrepreneurs about the importance and value of having a blog. It’s an easy and FREE way to market your business! When money is tight and other resources slim, blogging is the fastest and cheapest way to drive traffic […]
It may seem painfully obvious, but you’d be surprised the number of small businesses that I’ve seen jump in to PR efforts without having a concrete plan or strategy. And NO, issuing a press release is NOT a strategy.
Most small bizzies are familiar with all kinds of plans: business plans, financial planning, retirement planning, travel […]
I’m thrilled to announce that next week, freelance journalist and new columnist for the San Jose Mercury News, Erica Nelson, will be joining me as a guest on PR 101 Radio: Marketing Advice for Small Business. This is a perfect opportunity for you to ask her questions about the Do’s & […]
