I can’t tell you how many times I’ve gone ’round and ’round with small biz owners and entrepreneurs about the importance and value of having a blog. It’s an easy and FREE way to market your business! When money is tight and other resources slim, blogging is the fastest and cheapest way to drive traffic […]
It may seem painfully obvious, but you’d be surprised the number of small businesses that I’ve seen jump in to PR efforts without having a concrete plan or strategy. And NO, issuing a press release is NOT a strategy.
Most small bizzies are familiar with all kinds of plans: business plans, financial planning, retirement planning, travel […]
I’m thrilled to announce that next week, freelance journalist and new columnist for the San Jose Mercury News, Erica Nelson, will be joining me as a guest on PR 101 Radio: Marketing Advice for Small Business. This is a perfect opportunity for you to ask her questions about the Do’s & […]
Most small business owners and entrepreneurs don’t understand the true power of words when it comes to creating a solid brand and identity. There’s a great section in the book Guerrilla Marketing that actually addresses words. The author, Jay Levinson Conrad, recommends thinking of words in two ways:
1. Those that appeal to people outside your […]
Tori Spelling holds up an adorable baby tee gifted to her by one of my clients, Little Showoffs.
Ever wanted to get your products or a gift certificate for your service in the hands of A-List celebrities but weren’t sure how to find the right opportunities? Or if you do find them, how do you […]
The Bad News: You’ve probably been told one sure way to spread the news and gain media interest in your company is through issuing a Press Release. In fact, there are several “Do It Yourself” PR books that recommend this clichéd tactic. ‘Press Release’ is usually a set of words […]
Good news and Bad. BAD: We often have so many listeners email or call with questions that we can’t possibly get to all of them on-the-air. GOOD: The PR 101 Radio Blog is the perfect forum for continued discussion of great topics!
The dynamic duo of Alexandra Watkins and Sherry Petersik, the creative force behind nationally […]
So, through hard work, good luck, you’ve managed to get the media to cover you, your business, or your event. Fantastic! The article has been read, the show listened to or watched. Now what?
Press coverage appearing for the first time is only the tip of the iceberg in how you can reap long-term benefits from […]
HOW TO GET FREE RADIO TIME!
You don’t always have to pay to get air-time on the radio. Here are 3 easy ways to get coverage on the radio for your product, service, or for yourself as an expert.
1. Give Up the Goodies! I co-hosted morning music radio shows for almost 20 years in the […]
