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My PR Agency, Three Girls Media & Marketing Inc., and PR 101 Radio: Marketing Advice for Small Business have been blessed to work with a wide variety of brilliant college Interns. Marianna Moles, a PR Major at San Jose State University, got an ‘A’ on an extraordinary research paper about crisis communications – an area [...]

So you’ve started attracting media attention, but they want you to give them something they can take with them and refer to later. What do you do? At Three Girls, we create virtual press kits for our clients, hosted on our Ultimate Press Picks site. These kits are a one-stop-shop for the media, [...]

Emily Larsen, Sr. Publicist with Three Girls Media & Marketing Inc., shared great information about how small business owners and entrepreneurs can go about getting their own media coverage without having to hire a PR firm or consultant. Here’s a list of simple Do’s & Don’ts to keep in mind as you go about the [...]

What is a pitch letter?
The Publicity Team at my PR Firm, Three Girls Media & Marketing Inc., spends a lot of time at Three Girls pitching our clients to the press. While the PR industry tends to write a lot of Press/News Releases, Three Girls tends to write a lot of pitch letters instead. [...]

I’m thrilled to announce that next week, freelance journalist and new columnist for the San Jose Mercury News, Erica Nelson, will be joining me as a guest on PR 101 Radio: Marketing Advice for Small Business. This is a perfect opportunity for you to ask her questions about the Do’s & [...]

So, through hard work, good luck, you’ve managed to get the media to cover you, your business, or your event. Fantastic! The article has been read, the show listened to or watched. Now what?
Press coverage appearing for the first time is only the tip of the iceberg in how you can reap long-term benefits from [...]

HOW TO GET FREE RADIO TIME!
You don’t always have to pay to get air-time on the radio. Here are 3 easy ways to get coverage on the radio for your product, service, or for yourself as an expert.
1. Give Up the Goodies! I co-hosted morning music radio shows for almost 20 years in the [...]