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Most small business owners and entrepreneurs don’t understand the true power of words when it comes to creating a solid brand and identity. There’s a great section in the book Guerrilla Marketing that actually addresses words. The author, Jay Levinson Conrad, recommends thinking of words in two ways:

1. Those that appeal to people outside your [...]

The Bad News: You’ve probably been told one sure way to spread the news and gain media interest in your company is through issuing a Press Release. In fact, there are several “Do It Yourself” PR books that recommend this clichéd tactic. ‘Press Release’ is usually a set of words [...]

So, through hard work, good luck, you’ve managed to get the media to cover you, your business, or your event. Fantastic! The article has been read, the show listened to or watched. Now what?
Press coverage appearing for the first time is only the tip of the iceberg in how you can reap long-term benefits from [...]