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Jenny Schmidt, Founder and Senior ‘Spark’ at Cloud Spark strategic communications, an Atlanta-based agency, was on PR 101 Radio: Marketing Advice for Small Business today and offered terrific advice about why marketing matters, and common mistakes businesses make while embarking on the promotional process. She offers these 5 tips to help you avoid mistakes while [...]

Chamein Canton Canton, Literary Agent/Publicist for the Canton Smith Agency, was a guest on PR 101 Radio: Marketing Advice for Small Business today. An expert with over 7 years of experience specifically promoting books, Chamein offers these Do’s and Don’ts that are critical to keep in mind as you move forward in promoting your book.

DO [...]

My PR Agency, Three Girls Media & Marketing Inc., and PR 101 Radio: Marketing Advice for Small Business have been blessed to work with a wide variety of brilliant college Interns. Marianna Moles, a PR Major at San Jose State University, got an ‘A’ on an extraordinary research paper about crisis communications – an area [...]

Liz Goodgold, author of Red Fire Branding and CEO of The Nuancing Group, focusing on the nuances of branding, was a guest on segments 1 & 2 of PR 101 Radio’s November 12th show. With over 25 years of marketing & branding experience for companies like Quaker Oats and Arco Oil, Liz is a true [...]

My brother’s video production company recently received a piece of collateral from an Advertising & Marketing agency. The marketing piece was an attempt to promote a model, so videography companies like my brother’s would hire her. I happened to be with him when he opened his mail and, given my field (publicity), he showed it [...]

So you’ve started attracting media attention, but they want you to give them something they can take with them and refer to later. What do you do? At Three Girls, we create virtual press kits for our clients, hosted on our Ultimate Press Picks site. These kits are a one-stop-shop for the media, [...]

What is a pitch letter?
The Publicity Team at my PR Firm, Three Girls Media & Marketing Inc., spends a lot of time at Three Girls pitching our clients to the press. While the PR industry tends to write a lot of Press/News Releases, Three Girls tends to write a lot of pitch letters instead. [...]

Continuing my rant that any small business that fancies themselves part of the 21st Century should have a blog, my quest continues to demystify the blogosphere….
Myth #6: No one is going to read my blog.
- The more content you add, the more likely people will be to [...]

I can’t tell you how many times I’ve gone ’round and ’round with small biz owners and entrepreneurs about the importance and value of having a blog. It’s an easy and FREE way to market your business! When money is tight and other resources slim, blogging is the fastest and cheapest way to drive traffic [...]

I’m thrilled to announce that next week, freelance journalist and new columnist for the San Jose Mercury News, Erica Nelson, will be joining me as a guest on PR 101 Radio: Marketing Advice for Small Business. This is a perfect opportunity for you to ask her questions about the Do’s & [...]