My brother’s video production company recently received a piece of collateral from an Advertising & Marketing agency. The marketing piece was an attempt to promote a model, so videography companies like my brother’s would hire her. I happened to be with him when he opened his mail and, given my field (publicity), he showed it […]
So you’ve started attracting media attention, but they want you to give them something they can take with them and refer to later. What do you do? At Three Girls, we create virtual press kits for our clients, hosted on our Ultimate Press Picks site. These kits are a one-stop-shop for the media, […]
What is a pitch letter?
The Publicity Team at my PR Firm, Three Girls Media & Marketing Inc., spends a lot of time at Three Girls pitching our clients to the press. While the PR industry tends to write a lot of Press/News Releases, Three Girls tends to write a lot of pitch letters instead. […]
Continuing my rant that any small business that fancies themselves part of the 21st Century should have a blog, my quest continues to demystify the blogosphere….
Myth #6: No one is going to read my blog.
- The more content you add, the more likely people will be to […]
I can’t tell you how many times I’ve gone ’round and ’round with small biz owners and entrepreneurs about the importance and value of having a blog. It’s an easy and FREE way to market your business! When money is tight and other resources slim, blogging is the fastest and cheapest way to drive traffic […]
I’m thrilled to announce that next week, freelance journalist and new columnist for the San Jose Mercury News, Erica Nelson, will be joining me as a guest on PR 101 Radio: Marketing Advice for Small Business. This is a perfect opportunity for you to ask her questions about the Do’s & […]
Most small business owners and entrepreneurs don’t understand the true power of words when it comes to creating a solid brand and identity. There’s a great section in the book Guerrilla Marketing that actually addresses words. The author, Jay Levinson Conrad, recommends thinking of words in two ways:
1. Those that appeal to people outside your […]
The Bad News: You’ve probably been told one sure way to spread the news and gain media interest in your company is through issuing a Press Release. In fact, there are several “Do It Yourself” PR books that recommend this clichéd tactic. ‘Press Release’ is usually a set of words […]
Good news and Bad. BAD: We often have so many listeners email or call with questions that we can’t possibly get to all of them on-the-air. GOOD: The PR 101 Radio Blog is the perfect forum for continued discussion of great topics!
The dynamic duo of Alexandra Watkins and Sherry Petersik, the creative force behind nationally […]
So what’s the difference?
Here are 3 easy ways to differentiate between public relations and advertising:
1. Paid Space vs. “Free” Coverage – If you run an advertisement in your local newspaper, they charge you for the space you use (full page, 1/4 page tc.), whether the ad is color or black & white, as […]
