So what’s the difference?
Here are 3 easy ways to differentiate between public relations and advertising:
1. Paid Space vs. “Free” Coverage – If you run an advertisement in your local newspaper, they charge you for the space you use (full page, 1/4 page tc.), whether the ad is color or black & white, as […]
So, through hard work, good luck, you’ve managed to get the media to cover you, your business, or your event. Fantastic! The article has been read, the show listened to or watched. Now what?
Press coverage appearing for the first time is only the tip of the iceberg in how you can reap long-term benefits from […]
HOW TO GET FREE RADIO TIME!
You don’t always have to pay to get air-time on the radio. Here are 3 easy ways to get coverage on the radio for your product, service, or for yourself as an expert.
1. Give Up the Goodies! I co-hosted morning music radio shows for almost 20 years in the […]
