I can’t tell you how many times I’ve gone ’round and ’round with small biz owners and entrepreneurs about the importance and value of having a blog. It’s an easy and FREE way to market your business! When money is tight and other resources slim, blogging is the fastest and cheapest way to drive traffic […]
So what’s the difference?
Here are 3 easy ways to differentiate between public relations and advertising:
1. Paid Space vs. “Free” Coverage – If you run an advertisement in your local newspaper, they charge you for the space you use (full page, 1/4 page tc.), whether the ad is color or black & white, as […]
HOW TO GET FREE RADIO TIME!
You don’t always have to pay to get air-time on the radio. Here are 3 easy ways to get coverage on the radio for your product, service, or for yourself as an expert.
1. Give Up the Goodies! I co-hosted morning music radio shows for almost 20 years in the […]
