pr101radio.com Blog

Liz Goodgold, author of Red Fire Branding and CEO of The Nuancing Group, focusing on the nuances of branding, was a guest on segments 1 & 2 of PR 101 Radio’s November 12th show. With over 25 years of marketing & branding experience for companies like Quaker Oats and Arco Oil, Liz is a true [...]

I can’t tell you how many times I’ve gone ’round and ’round with small biz owners and entrepreneurs about the importance and value of having a blog. It’s an easy and FREE way to market your business! When money is tight and other resources slim, blogging is the fastest and cheapest way to drive traffic [...]

So what’s the difference?
Here are 3 easy ways to differentiate between public relations and advertising:
1. Paid Space vs. “Free” Coverage – If you run an advertisement in your local newspaper, they charge you for the space you use (full page, 1/4 page tc.), whether the ad is color or black & white, as [...]

HOW TO GET FREE RADIO TIME!
You don’t always have to pay to get air-time on the radio. Here are 3 easy ways to get coverage on the radio for your product, service, or for yourself as an expert.
1. Give Up the Goodies! I co-hosted morning music radio shows for almost 20 years in the [...]