http://pr101radio.com/blog Marketing Advice for Small Business Fri, 12 Sep 2008 00:16:00 +0000 http://backend.userland.com/rss092 en I hope all of you are able to join PR 101 Radio host Erika Taylor for the KRIA World Fusion Music & Dance Benefit Concert that she’s MC-ing on Saturday, September 20. All proceeds will benefit children’s art programs in the San Francisco Bay Area and the Tulika Project, which ... http://pr101radio.com/blog/2008/09/11/special-event-benefit-concert/ My brother’s video production company recently received a piece of collateral from an Advertising & Marketing agency. The marketing piece was an attempt to promote a model, so videography companies like my brother’s would hire her. I happened to be with him when he opened his mail and, given my ... http://pr101radio.com/blog/2008/08/28/collateral-do%e2%80%99s-don%e2%80%99ts/ So you’ve started attracting media attention, but they want you to give them something they can take with them and refer to later. What do you do? At Three Girls, we create virtual press kits for our clients, hosted on our Ultimate Press Picks site. These kits are ... http://pr101radio.com/blog/2008/08/26/creating-a-press-kit/ With the rise of technology, the copy, or text, on your website does more to encourage or discourage potential customers from choosing your business. Kim T. Gordon, Marketing Coach at Entrepreneur.com offers five suggestions to business owners writing any sort of copy – from a website page to a brochure. ... http://pr101radio.com/blog/2008/08/14/writing-copy/ According to an article in Glamour's August issue, 87% of freelancers and entrepreneurs say they're satisfied with their jobs. That's good to hear! As Three Girls Media and PR 101 Radio (in addition to many of our clients and guests) are women-owned businesses, I found the following facts Glamour collected ... http://pr101radio.com/blog/2008/07/31/women-in-business/ Emily Larsen, Sr. Publicist with Three Girls Media & Marketing Inc., shared great information about how small business owners and entrepreneurs can go about getting their own media coverage without having to hire a PR firm or consultant. Here's a list of simple Do's & Don'ts to keep in mind ... http://pr101radio.com/blog/2008/06/12/media-coverage-do-it-yourself/ MC Milker, Green Marketing expert with www.ecoprenurist.com, was a guest on today's PR 101 Radio show. She offers these tips for small business owners and entrepreneurs: 1. Define WHY you are going green...or HOW green you want to go, before getting started. Erika adds: The best plans are those that ... http://pr101radio.com/blog/2008/06/11/green-marketing-tips-tricks/ These tips below come from Dan Powers, COO of McEwan & Associates and instructor at Cabrillo College. I've added a few explanatory comments.... Dan is a guest on PR 101 Radio's June 4th program. If you don't catch the live show between 12-1pm PST, tune into the archives this weekend ... http://pr101radio.com/blog/2008/06/03/erika/ What is a pitch letter? The Publicity Team at my PR Firm, Three Girls Media & Marketing Inc., spends a lot of time at Three Girls pitching our clients to the press. While the PR industry tends to write a lot of Press/News Releases, Three Girls tends to write a ... http://pr101radio.com/blog/2008/06/03/contacting-the-media-press-release-or-pitch-letter/ Continuing my rant that any small business that fancies themselves part of the 21st Century should have a blog, my quest continues to demystify the blogosphere.... Myth #6: No one is going to read my blog. - The more content you add, the more ... http://pr101radio.com/blog/2008/03/18/myths-of-blogging-part-2/